From Fragmented Websites to a Unified Digital Ecosystem: Otani's Journey to Odoo

Migration WordPress Website to Odoo for Leading Tyre Manufacturer.

By migrating from multiple WordPress websites to a centralized Odoo instance, Otani enhanced its online presence with a scalable, multilingual website, improved user navigation, and a more efficient catalog and content management system.

Otani is a leading tire manufacturer with a strong foothold in the global market, offering a wide range of tires designed for commercial, industrial, and passenger vehicles. To support its growing international customer base, Otani needed a modernized and unified web presence that could efficiently manage product information, multiple languages, and provide an intuitive browsing experience for customers worldwide.

Project Brief

Otani’s website transformation began with an in-depth UX redesign, driven by market research and customer behavior insights. We created wireframes, built customer personas, and designed an intuitive website structure to enhance user engagement. The concept designs and design mockups were tailored to improve navigation and optimize product discovery for international customers.

Using Odoo’s Website module, we developed a high-performance, multilingual websites with a focus on scalability and ease of content management. Our team created custom, reusable snippets and inline-editable content blocks, allowing marketing team to update the website effortlessly while maintaining brand consistency.

Migrating from WordPress to Odoo resulted in an efficient content management process, reduced operational overhead, and a more cohesive digital experience. The new website not only enhanced page load speeds and mobile responsiveness but also provided a solid foundation for future marketing and eCommerce initiatives.

Business Needs & Challenges

High Maintenance Overhead

Managing multiple WordPress websites led to increased hosting costs, frequent security updates, and plugin compatibility issues. Each site required separate maintenance, causing inefficiencies and technical challenges.

Content Duplication Issues

Content teams had to manually update product details, news, and marketing materials across multiple sites, leading to inconsistencies, duplication of effort, and delays in publishing.

Poor Lead Management

Without a unified platform, tracking customer inquiries and leads was fragmented. The lack of seamless integration made it difficult to analyze visitor behavior and capture leads effectively.

Limited Multilingual Support

The WordPress setup struggled with efficient multilingual management, causing localization and SEO challenges. Expanding to new markets required additional website setups, increasing complexity.

Technology Stack & Tools

Implementation Overview

Multi-Site Setup in Odoo

Client's multiple regional websites were consolidated into a single Odoo instance, streamlining management while maintaining localized content and branding

Multi-Language Websites

We enabled full multilingual support, implementing structured translations for product information and marketing content to enhance global accessibility.

Reusable Custom Website Snippets

Custom, inline-editable snippets were created to allow easy content updates by the marketing team, reducing dependency on developers for site modifications.

Odoo.sh as Preferred Platform

Hosting on Odoo.sh provided a robust infrastructure with automated backups, performance monitoring, and scalability to support client's growing digital needs.

Content Migration and Batch Import

A systematic migration approach was adopted, leveraging batch import tools to transfer product details, media, and key content from WordPress to Odoo.

Zero Downtime Switch Over

We executed a seamless go-live strategy, for a disruption-free migration where customers continued to access the websites without downtime.

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Business Impacts

Hosting and Maintenance Cost Reduction

Migrating to a unified Odoo instance led to a 35% reduction in hosting and maintenance costs, eliminating the need for multiple WordPress installations, external plugins, and manual security updates.

Significant Increase in Website Traffic

The new Odoo-based website, optimized for SEO and performance, resulted in a significant growth in organic traffic and a decrease in bounce rate, ensuring higher visitor retention and improved customer engagement.

Faster Content Updates Across Multiple Sites

Marketing team benefited from reusable content blocks and inline editing, reducing content update time by 60%, ensuring quicker rollouts for new product releases and marketing campaigns

Better Lead Capture and Management

With seamless CRM integration, client achieved an improvement in lead capture, as inquiries were automatically tracked and assigned, enabling faster response times and better follow-ups.

Global Tyre Brand “Zeetex” Migrated from WordPress to Odoo for a Seamless Online Experience