Stoodnt: Global Education Counseling Platform Revamp Using Laravel

Achieved a staggering 125% surge in website traffic and an impressive 300% growth in platform revenue.

Stoodnt is a global education counseling provider that supports students with college admissions, study abroad programs, and career advice. They reached out to us to upgrade their website and CMS, making it easier to use for both students and counselors, and to add a secure way to handle online payments.

Number of employees: 20

Project Brief

Our client is a global education counseling provider that supports students in their academic and career journeys with a strong focus on college admissions, abroad studies, career guidance, etc. Our client was looking to enhance their digital presence and the user experience for students and counselors alike. As part of this initiative, we provided Laravel development services to redesign and redevelop their website along with a custom CMS. The project also included the integration of a secure payment gateway to support various services offered on the platform.

Business Needs & Challenges

Outdated Website Design

The existing platform, built in 2016, had an outdated user interface that no longer aligned with modern usability standards or the expectations of their global student audience.

Lack of Optimization

Performance issues and poor responsiveness across devices affected user experience, limiting engagement and platform efficiency.

Need for Improved Usability

The client required a more intuitive user journey to help students, counselors, and parents easily access key services and information.

Integration of Secure Payment Gateway

Our client needed a reliable and seamless online payment solution to support various student services and monetize platform offerings effectively.

Cost-Effective Redevelopment

The client was looking for a skilled yet affordable web development partner who could deliver high-quality results without exceeding budget constraints.

Technology Stack & Tools

Implementation Overview

Complete Platform Redesign

Re-engineered the entire website with a modern UI/UX approach to enhance usability, improve navigation, and offer a responsive experience across devices.

Laravel-Based Backend Development

Utilized PHP with the Laravel framework to build a robust, scalable, and secure backend system, ensuring efficient data handling and maintainability.

PayU Payment Gateway Integration

Integrated the PayU payment gateway to enable secure, real-time transactions for students purchasing services on the platform.

Search & SEO Optimization

Improved site architecture and content presentation to boost search engine visibility and drive organic traffic.

Ongoing Maintenance & Support

Providing continuous platform management, ensuring smooth day-to-day operations, regular updates, and performance monitoring for optimal user experience.

Stoodnt - Global Education Counseling Platform Revamp Using Laravel

Business Impact

125% Increase in Website Traffic

Significant growth in organic and referral traffic due to improved usability and SEO enhancements.

300% Boost in Revenue

Enhanced payment integration and streamlined user journey led to a major increase in paid service conversions.

Improved User Engagement

Modern design and optimized navigation resulted in longer session durations and lower bounce rates.

Stronger Platform Reliability

Ongoing support and performance optimization ensured consistent uptime and a seamless experience for users.

Optimizing Operational Efficiency: Centralized Workflow System for Event, Meeting, and Email Requests

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