Solution for Automobile eCommerce Platform Using Liferay DXP Portal

Solution for Automobile eCommerce Platform Using Liferay DXP Portal
Technologies :
  • Liferay DXP
  • Java 8
  • Mysql DB
  • React Js

Description :

About our Customer:

A leading global supplier of technology and services, our customer has four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. They offer innovative solutions for smart homes, Industry 4.0, and connected mobility. This project is for one of their manufacturing sectors that is focused on auto-part at global level. They are looking to build a digital catalog that provides an initiative user interface for users to explore vehicle accessories and parts.

Business Needs / Challenges:

  • A digital catalog that can serve more than 80000 SKUs via online portal.
  • The digital catalog should provide vehicle parts based on the year, make, model, and engine (YMME) or VIN number.
  • Integration with the internal PIM system to fetch details of products into Liferay Commerce catalog.
  • Enable upsell and cross-sell products via digital catalog.


  • Surekha Technologies' team has coordinated with the client's business and marketing team and prepared the roadmap and architectural design for the solution based on Liferay DXP and Commerce.
  • Imported 80000+ SKUs from proprietor PIM system to Liferay commerce' product catalog with custom import scripts.
  • Utilized Liferay's upselling mapping for products to provide related vehicle parts for users on the portal.
  • Utilized Liferay cross selling to show nearest car service centers based on user's location.
  • Categorize each part and mapped them into a common group.
  • Attach catalogs and other multimedia (image, YouTube videos) details to the part/product and use it for marketing purposes wherever needed.
  • Extended Liferay's caching mechanism to improve the data loading time.
  • Heavily utilized ElasticSearch for search, listing/pagination through the site.
  • Created custom liferay themes and pages for mapping Liferay sites with customer's brand identity.
  • We have created custom React JS based portlets for blazing fast user experience.
  • Integrated Liferay Commerce's Related Products, Up-Sells, and Cross-Sells for the customer's business needs.

Business Impact:

  • 2x website traffic and user engagement.

Key Features:

  • UI/UX design as per corporate standards with WCAG and ADA compliances on ui development.
  • Customized Liferay Commerce and DXP theme.
  • Customized image gallery with 360 views of the image.
  • Extending ElasticSearch functionality for custom search criterias.