Digital Experience Portals for Multi-line Insurance and Finance Firm

Multi-Site Development with Liferay DXP for an Insurance & Finance Firm

A multi-line insurance and financial services organization since 1940, faced significant challenges with high operational costs, developer dependency, and an unreliable CMS due to their 15 separate websites hosted on different servers.

We address these issues by digital transformation, consolidating their websites through low-code-no-code portal. Our solution involved migrating to a robust CMS, designing user-friendly and mobile-responsive interfaces, automating tasks, and implementing a step-by-step deployment strategy after QA testing. This approach aimed to reduce costs, minimize developer dependency, and enhance customer experience by providing a unified platform for managing diverse needs.

Number of Employees : 350+

Project Brief

A multi-line insurance and financial services organization that offers a wide range of insurance, pensions, and investment products. They have been in the insurance and finance business since the late 1940s and currently operate with 350 employees across 6 countries in North America and Europe.

Our customer is committed to driving digital transformation in the company by connecting all the websites through one server, making it easier than ever for their customers to access information and manage their accounts.

Business Needs & Challenges

Higher operational costs

Managing a multi-line business with distinct websites, around 15 different websites, hosted on separate servers posed a major challenge for our client- extremely high operational costs.

Higher dependency on developers

Our client heavily relied on developers for even routine updates and changes to their websites hosted on disparate servers. Additionally, managing their legacy systems was intricate due to manual, time-consuming tasks and a lack of automation.

Lack of reliable content management system

The finance institution's unreliable CMS damaged the brand reputation and resulted in poor customer experience through inconsistencies, manual updates, and disruptive downtime.

Inability to personalize regional needs

Without a central DXP platform, the finance company struggled to cater messaging and content for its customers in 6 distinct countries, leading to irrelevant and generic customer experiences.

Technology Stack & Tools

Implementation Overview

Unified Platform:

In Liferay 7.4, we utilized virtual instances, each with distinct data and configurations, to develop multiple websites. We successfully consolidated the client’s various websites into a unified platform using Liferay DXP. Additionally, we provided a scalable and reliable cloud hosting solution with Liferay Cloud.

React Portlet for Updates:

To enable the client’s non-technical team members to make routine updates and changes, we implemented a React Portlet in the Liferay platform, which reduced the client’s dependency on developers.

Automated Tasks with JavaScript and REST API:

Furthermore, we automated numerous repetitive tasks using JavaScript and Restful API, simplifying website management through Liferay’s robust CMS.

Responsive Design:

We established a central platform enabling the finance company to address the messaging and content needs of customers across six distinct countries. It was further enhanced with Bootstrap to ensure a responsive and personalized user experience across different regions.

Business impacts

50% Cost Reduction with Liferay DXP and Cloud:

Using Liferay DXP and Cloud to manage multiple websites within the same server, we enabled the customer to reduce server costs by around 50%. It also improved their operational efficiency and reduced complexity in handling multiple websites.

Low-Code Portal Reduces Developer Dependency:

By implementing a low-code-no-code enterprise portal, the finance firm successfully reduced its dependency on developers, which also facilitated routine updates effortlessly and reduced additional expenditures.

Personalized Content Management:

We enhanced content management for the customer, enabling them to offer a personalized experience to their digital users in different regions. The implementation of recommended content and personalized messaging helped our client expand their market reach and increased quote receiving by 34%.

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