Increasing quotations by 200% for a US-based real estate company with Liferay E-commerce

Our client, a decade long real estate player in America is a leading manufacturer and supplier of high-quality materials for steel buildings and residential metal roofing.

To address issues with complex online purchases, lack of personalization, and outdated sales processes, the client needed to improve customer experience and streamline sales with a new e-commerce website. We developed a user-friendly e-commerce platform using Liferay Portal solutions, focusing on intuitive design, backend logic, and QA testing to enhance the digital experience and simplify the purchasing process.

Number of Employees : 1,000+

Project Brief

For nearly a century in the business, with over 30 outlets and 1,000 skilled employees, our client has been a cornerstone of the American real estate landscape. As a leading manufacturer and supplier of high-quality materials for steel buildings and residential metal roofing, the client has helped countless families and businesses achieve their dream homes and infrastructures.

Recognizing the evolving needs of their customers in this digital era, the client is willing to start a new journey by launching an e-commerce website that enhances their customer experience and simplifies the complex flow of purchase.

Business Needs & Challenges

Complex flow of online purchase

Buying building materials online isn't as straightforward as your average shopping experience. For our client, it was even more challenging due to confusing requirements, complex dimensions, and installation intricacies. As a result, many of their customers experienced frustration and ultimately abandoned their carts.

The lack of personalized digital experience

In the crowded digital landscape, the lack of personalized experiences and tailored recommendations blocked the real estate business's ability to engage interactively with their customers. This lack of personalized services led to missed opportunities and lost sales within their online platform.

Extremely lengthy and non-digitized sales processes

The building material manufacturer and retailer encountered significant challenges due to its extensive and non-digitized sales processes. Lengthy and manual procedures undermined their efficiency, posing challenges for customers to navigate through intricate steps, resulting in delays in decision-making and purchase finalization.

Technology Stack & Tools

Our Solutions

E-commerce Portal with Liferay 7.4:

Utilizing Liferay version 7.4, we developed an ecommerce portal that encompasses various tools aimed at enhancing sales, including catalog management, advanced search functionalities, and campaign management.

Enhanced UX with React Elements:

We optimized the website's performance and elevated the overall user experience by implementing dynamic and responsive elements using React, ensuring seamless navigation and enhanced interactivity.

Immersive 3D Product View:

By using Three.js, we integrated an innovative and engaging 3D product viewing feature, providing customers with an immersive and realistic visual experience to explore products from various angles and perspectives inside-out.

Advanced Search with Elasticsearch:

We used Elasticsearch to deploy advanced search functionalities within the platform, enabling users with robust and efficient search capabilities, enabling precise and fast retrieval of information across diverse datasets.

Business impacts

Improved digital experience:

By unveiling a user-friendly ecommerce portal for real-estate building material purchase, packed with new online features like 3d view, advanced search functionalities, an well-managed products in the catalog, our client successfully elevated the digital experience for their customers.

Increased customer quotations by 2X:

With our reliable and user-centric ecommerce that include a spectrum of valuable and easy-to-use features, our client experienced a remarkable growth of 200% in overall quotations and an increase of 400% in website visits, significantly expanding their customer reach.

Reduced operational costs & improved ROI:

The adoption of our Ecommerce Portal Solution not only assisted our client in reducing operational costs through increased sales but also facilitated process streamlining, task automation, and the expansion of their consumer base. These enhancements collectively resulted in a significant boost in return on investment (ROI)

Developing a Liferay Intranet Portal for Government Educational Employees to enhance Communication & Collaboration

Menu Display