Open ERP-powered Ecommerce Website with Odoo for a prominent Russian Engineering Company - Surekha Technologies
Open ERP-powered Ecommerce Website with Odoo for a prominent Russian Engineering Company
Our client, a prominent Russian engineering firm specializing in wood, energy saving, and PVC recycling, faced challenges with high operational costs, complex product management, and fragmented systems.
To address these issues, we developed a comprehensive Ecommerce website integrated with Odoo ERP, enabling efficient management of diverse product catalogues, complex pricing, and global reach. Our approach involved consulting, designing a user-friendly interface, and integrating the new system with existing operations to streamline inventory, order processing, and global sales, while ensuring testing and deployment for optimal performance.
- Number of Employees : 75+
Project Brief
Our customer is a well-known engineering business based in Russia that has diversified its operation into three areas of expertise: wood, energy saving, and PVC recycling. Despite beginning with limited resources and equipment in 2,000, the business now delivers orders and shipments to more than 650 prominent businesses each month.
In addition, the customer provides engineering services, such as heat engineering calculations, architectural system development, and energy-saving solutions, supported by their years of extensive experience.
Business Needs & Challenges
Even after spending $100K per annum on hosting and software licensing, the organization was unable to manage and generate business through its Ecommerce website.
Products in our client's catalogue were diverse and complex. It was challenging for the client to manage and showcase effectively on their Ecommerce platform.
Having multiple information systems and applications to support daily enterprise operations and meet diverse business requirements poses numerous challenges.
Pricings for engineering products were intricate, considering factors like volume, discounts, customizations, and currency conversions.
The lack of ERP-Ecommerce integration created silos of information and processes, which lead to inefficiencies and challenges in managing the business, such as inventory inaccuracies, order processing delays, limited automation, inconsistent information, and challenges in obtaining reports and analytics.
Expanding into international markets was quite challenging for our client due to the lack of a website with multilingual, multi-currencies, and shipping support.
Technology Stack & Tools
Our Solutions
Our center of attention was to deliver a reliable Ecommerce website that enables the client to manage and showcase their engineering products with customizable volume, pricing, discounts, and currency conversions. Moreover, our methodology was to integrate their Ecommerce website with ERP in order to manage inventory, order processing, and stocks effortlessly.
Business impacts
Migrating the Ecommerce website to Odoo and utilizing PostgreSQL for the database backend significantly reduced their server and operational costs along with efficient hosting.
Our solution enabled the client to effectively manage and showcase their complex product offerings using Odoo Ecommerce's customized features, flexible attributes, variants, and rich media capabilities.
By integrating Odoo Ecommerce with Odoo ERP, the client gains real-time synchronization of inventory, order data, and customer information, leading to accurate inventory management, automated order processing, and minimized delays and errors.
The integrated Odoo-powered Ecommerce solution optimized operational efficiency and reduced operational costs, which contributed to enhanced sales and revenue growth. Also, accurate pricing management and efficient inventory control helped the client to utilize resources effectively and achieve higher returns on investment.
Leveraging Odoo's pricing flexibility, the client can now handle intricate pricing scenarios for engineering products with ease, such as volume, discounts, customizations, and currency conversions.
With Odoo's multi-language and multi-currency capabilities, the client can confidently expand into international markets, offering a localized experience for customers across different regions.
2 - 4 October 2024
Hall: 10, Booth: #B8 Brussels, Belgium