Open ERP-powered Ecommerce Website with Odoo for a prominent Russian Engineering Company

Banner copy

Our client, a prominent Russian engineering firm specializing in wood, energy saving, and PVC recycling, faced challenges with high operational costs, complex product management, and fragmented systems.  

To address these issues, we developed a comprehensive Ecommerce website integrated with Odoo ERP, enabling efficient management of diverse product catalogues, complex pricing, and global reach. Our approach involved consulting, designing a user-friendly interface, and integrating the new system with existing operations to streamline inventory, order processing, and global sales, while ensuring testing and deployment for optimal performance. 

  • Number of Employees :  75+

Project Brief

Our customer is a well-known engineering business based in Russia that has diversified its operation into three areas of expertise: wood, energy saving, and PVC recycling. Despite beginning with limited resources and equipment in 2,000, the business now delivers orders and shipments to more than 650 prominent businesses each month.

In addition, the customer provides engineering services, such as heat engineering calculations, architectural system development, and energy-saving solutions, supported by their years of extensive experience.

Business Needs & Challenges

Excessive operational costs

Even after spending $100K per annum on hosting and software licensing, the organization was unable to manage and generate business through its Ecommerce website.

Complex product catalogue

Products in our client's catalogue were diverse and complex. It was challenging for the client to manage and showcase effectively on their Ecommerce platform.

Multiple information systems

Having multiple information systems and applications to support daily enterprise operations and meet diverse business requirements poses numerous challenges.

Pricing complexity

Pricings for engineering products were intricate, considering factors like volume, discounts, customizations, and currency conversions.

Fragmented e-commerce and ERP channels

The lack of ERP-Ecommerce integration created silos of information and processes, which lead to inefficiencies and challenges in managing the business, such as inventory inaccuracies, order processing delays, limited automation, inconsistent information, and challenges in obtaining reports and analytics.

Global Reach

Expanding into international markets was quite challenging for our client due to the lack of a website with multilingual, multi-currencies, and shipping support.

Technology Stack & Tools

Odoo
Python
PostgreSQL

Our Solutions

Our center of attention was to deliver a reliable Ecommerce website that enables the client to manage and showcase their engineering products with customizable volume, pricing, discounts, and currency conversions. Moreover, our methodology was to integrate their Ecommerce website with ERP in order to manage inventory, order processing, and stocks effortlessly.

Consulting

Transparent and open communication with the client helped us to know their pain points. Upon close analysis of the existing system, we recommended an Ecommerce website in integration with the ERP system on Odoo and we delivered a development roadmap for the same.

Design

We documented the comprehensive architecture of the Ecommerce website with catalogs, intuitive designs, prototypes, layouts, templates, color schemes, and typography. Parallelly, we designed an Ecommerce-ERP integrated platform by visualizing the system interface.

Development

Leveraging advanced open-ERP technology, we developed an Ecommerce website and migrated the code and database from the previous platform. We integrated their website and backend business with multiple modules, including inventory, manufacturing, sales, CRM, and helpdesk.

Deployment

Following thorough QA testing of the developed solutions, server configuration, and database set-up, we deployed the Ecommerce website. We also seamlessly released their all-new ERP system upon performing various system tests to o ensure the functioning of a web application.

Business impacts

Cost optimization:

Migrating the Ecommerce website to Odoo and utilizing PostgreSQL for the database backend significantly reduced their server and operational costs along with efficient hosting. 

Well-managed product catalog:

Our solution enabled the client to effectively manage and showcase their complex product offerings using Odoo Ecommerce's customized features, flexible attributes, variants, and rich media capabilities. 

Unified enterprise system:

By integrating Odoo Ecommerce with Odoo ERP, the client gains real-time synchronization of inventory, order data, and customer information, leading to accurate inventory management, automated order processing, and minimized delays and errors. 

Improved ROI:

The integrated Odoo-powered Ecommerce solution optimized operational efficiency and reduced operational costs, which contributed to enhanced sales and revenue growth. Also, accurate pricing management and efficient inventory control helped the client to utilize resources effectively and achieve higher returns on investment. 

Pricing Management:

Leveraging Odoo's pricing flexibility, the client can now handle intricate pricing scenarios for engineering products with ease, such as volume, discounts, customizations, and currency conversions.

Global Expansion:

With Odoo's multi-language and multi-currency capabilities, the client can confidently expand into international markets, offering a localized experience for customers across different regions. 

Incorporating Digital Transformation through Odoo ERP Services for Leading Canadian Linen Manufacturer
Background Image Close Button

2 - 4 October 2024

Hall: 10, Booth: #B8 Brussels, Belgium