Do you know the difference between a Portal, CMS, and DXP? Every platform has its own place but which one is right for you? Although there are undoubtedly some similarities among the three platforms with crossover, the main takeaway is that each plant form is an evolution of the one before it. These platforms are made as per the modern needs of customers and organizations.
What's the difference between Portal, CMS, and DXP?
Delivering great customer experiences becomes more competitively important with the current changes in technologies. Now we feel much more at ease connecting and interacting with companies online.
A Liferay DXP solution goes above and beyond a CMS by offering automation and smart delivery across websites and portals, applications and IoT devices, and more. A CMS facilitates the orchestration and delivery of the content necessary for digital experiences.
What is a CMS?
A content management system manages the creation and modification of digital content on a website without having technical skills and knowledge. You will also find enterprise content management (ECM) and web content management (WCM).
However, traditional web content management systems (CMSs) have struggled to meet the nuances of these new channels. As a result, portals came into play to facilitate a variety of more complex interactions and advantages for businesses.
What is a portal?
A portal is essentially a tool for creating multiple websites and web applications from a single point of access. Liferay portal development organizes web content in a manner that is comparable to CMS, but it operates in a manner that is distinct most of the time as it requires a login from a customer or partner.
However, depending on the requirements of the organization and the products or services that it offers, they may sometimes be costly, complex, and only provide limited functionality for the entire range of business cases.
What is a DXP?
Digital experience platforms, or DXPs, are cutting-edge options that elevate user experience and functionality to new heights. DXPs are designed to maintain a long-term relationship and provide the appropriate content at the appropriate time.
A DXP's architecture and functionality can be used by businesses to provide unified digital interactions across multiple touchpoints throughout the customer journey.
What differentiates a DXP?
A high-quality DXP is actually its own solution set; the main difference lies in the way it is built from the ground up. DXPs are distinguished by their capacity to provide a unified, continuous, and optimized experience by integrating with a variety of previous, adjacent, and existing technologies.
Therefore, DXPs are not CMS and portal repackaged solutions. However, the reasons businesses seek these solutions frequently coincide with their search for a DXP.
What is not a DXP?
Although the DXP market is still emerging, Industry experts may agree that DXP is not:
- Merely a collection of existing or new technologies: A DXP is a fundamental, deeply integrative, and adaptable technological foundation upon which to build. It does use a portal, content management system, and even commerce functions, but they all work well together to support a customer's continuous journey through all digital channels.
- A single channel: A DXP gives users the ability to deploy numerous experiences on a single platform and enables multichannel delivery across a variety of touchpoints.
- A single-piece system: A DXP is designed to adapt and will undergo constant evolution, optimization, and refinement, particularly as customer expectations and the digital landscape continue to evolve.
What is DXP capable of?
You might be curious about what other core capabilities set a DXP apart from other technologies on the market, such as CMSs and portals.
Uniquely, DXPs can provide your business with:
- Services for accounts include registration, management of logins and passwords with authentication, and access control.
- Increasing loan amounts, deposit sizes, and the number of cards by engaging at the appropriate time with the required service
- Personalization, analytics, and optimization capabilities straight out of the box
- Flexible architecture that allows for integration with legacy systems and third-party applications
Conclusion:
Liferay DXPs have the potential to benefit your company, particularly your IT team and, by extension, your entire organization in virtually every department. You will merge content, data, experiences, and applications into a single merged layer if you use Liferay DXP service as the central component of a technology ecosystem.
